Vision
Fohrm was founded on the belief that your story can change the world. The vision of Fohrm is to partner with visionary and forward-thinking non-profits, businesses, and brands to create beautiful, compelling, and captivating videos that help build a better world.
About Me
Hello! My name is Joseph Peterson (he/him) and I’m a creative director living and working here—on the traditional homelands of the people of the Ktunaxa ɁamakɁis, Spuqin, and Schitsu’umsh nations. I founded Fohrm with a desire to help build a better world by partnering with ambitious people who want to do the same!
Along with running Fohrm, I’m also a podcaster, friend, partner, photographer, organizer, minimalist, neighbor, parent, activist, die–hard Cincinnati Bengals fan, and lover of all things coffee.
Process
Fohrm partnerships are centered on mutual trust and ongoing collaboration. Each client is guided through the creative process with intentional clarity, deliberate strategy, and wholehearted ambition.
Strategy:
Every project starts here. A successful outcome begins with establishing both the vision and tone of your project, which leads to clarity and intentionality.
→ Concept Development
→ Storyboarding
→ Location Scouting
→ Budgeting and Scheduling
→ Research and Analysis
→ Technical Planning
Production:
Fohrm is uniquely positioned to offer a diverse creative catalog helping visionaries tell their story in captivating, consistent, and engaging ways.
→ Cinematography
→ Audio Recording
→ Lighting
→ Set Design
→ Interviewing
→ BTS
→ On-site Management
→ Administration
Launch:
Building off our established strategy and production assets, Fohrm helps create and deploy a full scope cinematic experience on all touch points with your target audience.
→ Video Editing
→ Color Grading
→ Sound Design
→ Music Licensing
→ Distribution
→ Social Media Marketing
Fohrm Values
My dream is that Fohrm will play a part in building a better world. One of the ways we aim to do that is by building an intentional culture of liberation and justice into our workflow, pricing, and design praxis.
10% of every invoice will go right to networks of mutual aid and communities fighting for collective liberation.