Movement Room and Lululemon
Lululemon partnered with Movement Room to host a hip-hop dance pop-up in downtown Spokane, bringing the local dance community together through movement and expression. I collaborated with the team to create a bold visual piece that captured the energy, confidence, and culture of the class.
Shot on location, the visuals highlight rhythm, individuality, and connection—showing how dance extends beyond the studio into lifestyle and self-expression. The creative approach focused on authenticity and a raw, cinematic feel that reflects the spirit of the dancers and the community they’re building.
Shot on location, the visuals highlight rhythm, individuality, and connection—showing how dance extends beyond the studio into lifestyle and self-expression. The creative approach focused on authenticity and a raw, cinematic feel that reflects the spirit of the dancers and the community they’re building.
Directed, Edited: Joseph Peterson
Color: Joseph Peterson
Sound: Tems
BTS Photos