Letacare+ is a mental healthcare provider helping connect people to affordable and equitable virtual therapy and care. After establishing a core team and generating sizable momentum, they needed a brand identity that would represent their ingenuity and innovation, while establishing them as a revolutionary leader in the industry. At the core of the brand identity is a powerful new name (drawing on inspiration from feminist psychologist Leta Stetter Hollingworth) and aesthetic to suit. Together we were able to create a timeless and revolutionary brand, setting Letacare+ up for years of success helping people get the mental healthcare they need.